Who gives a fUX? An introduction to what UX is, and why it matters


Join MAKE Digital and Tom Voirol, Head of Customer Experience & Commerce, Ogilvy & Mather, for a crash course on what the heck UX is all about. More speakers to be announced soon.

The digital world has long banged on about the importance of User Experience, commonly referred to as simply 'UX'. Specialists, consultants, designers, developers, departments and even dedicated agencies are known to have these magical two letters in front of their name.

We've been told time and time again that excellent UX is integral to ensuring customer satisfaction, creating a powerful product or service, and, essentially, the bottom line. But, hold up! First of all, what the heck even is UX, and why is it so important?

After our sold out events on social media and remote working, we decided to tackle the mysterious but rewarding world of User Experience for our third event, held at the snazzy Spacemob co-working space, a stone's throw from Orchard MRT. We have three fantastic speakers, each at the top of their game and ready to shed light on what User Experience is.

Whether you're working in digital in a multinational, running a start-up, or are simply interested in learning more about UX, you'll walk away with practical tips on how to ensure you give good UX in your role, venture or passion project.

How do you implement UX as a start-up into your product or service? Is UX just for websites and apps or does it extend beyond the digital realm? Do I have any hope in working in UX, and how can I get involved? These are just some of the questions we'll be covering off as part of the evening which spans 3 rapidfire talks, breakout sessions and, of course, some informal networking over drinks.

The event will be held at spacemob, a coworking space in the heart of Orchard, on June 8 at 7:00pm - 10:00pm. Registration from 7pm with talks beginning at 7.30pm.

We can't wait to MAKE Digital with you!

What is MAKE Digital?
MAKE Digital is a collective started by two young makers working in digital who want to change the way we connect, create and collaborate in Singapore.

Fed up with expensive networking nights and empty "business" exchanges we are creating a movement that focuses on genuine knowledge transfer and meaningful conversations. We'd love you for you to join us.

Our concept is simple: inspiring speakers; collaborative groups; an informal atmosphere; powered by digital.

Three rapidfire talks (with PowerPoint banned!) give a range of perspectives and experiences for you to learn from. Once the talks have concluded we will open up to a Q&A session. If you’re too shy to ask something out loud then don’t stress, following this will be a breakout briefing. We'll split you up into smaller groups and focus on one key area you're interested in to pull apart and discuss.

There will be no boring icebreakers like “Hi my name is X and I do Y” – instead we get right into the nitty gritty with our facilitators and speakers to guide you along.

Post-brain stimulation we’ll have an evening of fun ahead!
  • The event description was updated. Diff#248754 2017-05-24 03:50:16
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Thu Jun 8, 2017
7:00 PM - 10:00 PM SGT
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Spacemob @Claymore,
8 Claymore Hill 03-01, Singapore 229572
Early bird catches the worm SOLD OUT $15.00
Standard SOLD OUT $20.00
The lucky last few SOLD OUT $20.00
Venue Address
8 Claymore Hill, #03-01 Singapore
Nearest MRT: Orchard. Local Landmark: American Club
MAKE Digital